NMG Digital · AI Visibility Workshop · 2026

The autonomous fleet for answer engines and search

Autonomous
organic growth.
AI agents for AEO · GEO · SEO.

From the Google results page to the AI recommendation. 29+ specialist agents, six clusters, one control plane, a named human at every gate. Built on 26 years of proprietary search IP.

29+Agents

6Clusters

1Control plane

4Human gates

24/7Running

SEO✶AEO · ANSWER ENGINE OPTIMISATION✶GEO · GENERATIVE ENGINE OPTIMISATION✶CHATGPT✶PERPLEXITY✶GEMINI · AI OVERVIEWS✶CLAUDE✶COPILOT✶META AI✶GROK✶GOOGLE SEARCH✶

Who am I

Mohit Maheshwari

[ 01 · CO-FOUNDER & DIRECTOR, NMG ]

Building on the internet since 1999

I have been building on the internet since 1999, before SEO was a job title. In 2007 I co-founded NMG. Over 25 years we have driven organic growth for brands like Citibank, Intuit, Nikon, WHO and Yahoo, work that put NMG on Forbes India's DGEMS 2025 Select 200.

Heritage International Xperiential School

300+

Brands grown

22K+

Publishers in our PR network

26yrs

Proprietary search IP

What I am building now: autonomous AI agents. Not tools you operate, but a fleet that works for you, 24/7/365, one message away from any question, any answer, any action.

If a tireless fleet could run your growth, where would you point it first?

The NMG Group · six brands, one engineering culture

Six units. One team since 2007.

[ 02 · THE GROUP ]

You are here

Digital marketing, SEO and growth

This is the unit you are watching tonight. Advanced SEO plus the autonomous AEO, GEO and SEO agent fleet: 29+ agents that win Google rankings and AI-answer citations for 300+ brands across 30+ countries.

nmgdigital.com

Technology and custom software

Custom software, web and mobile engineering, and AI-driven business transformation since 2007. Forbes India DGEMS 2025 Select 200. 4M+ app downloads shipped.

nmgtechnologies.com

India's top community for AI builders

Home of the Forge hackathon series: 10,000+ builders who qualify nationwide and ship working AI on a deadline, with editions in India, the UAE and Belgium.

nmglabs.in

Agentic AI for real-world problems

The group's agentic AI arm: production voice and workflow agents, including AI calling agents that handle leads and scheduling end to end.

nmgaihub.com

Operational clarity for your business

An operations management platform for workflows, tasks and team collaboration, built and battle-tested inside NMG.

processhq.ai

Smart call manager

Call recording, transcription and AI-assisted CRM for sales and service teams.

ooroai.com

150+

Engineers, designers and marketers

5

Offices: Los Angeles, London, Gurugram, Dubai, New Zealand

500+

Clients served

$200M

Raised by the startups we have worked with

10K+

AI builders in the NMG Labs community

Where we have been showing this · nmglabs.in/events

From Chiang Mai to Dubai.

[ 03 · PAST EVENTS ]

Chiang Mai

CMSEO Chiang Mai

Morning deep-dives at the NMG SEO house during Chiang Mai SEO Conference.

Chiang Mai, Thailand

Gurgaon

Local AI Visibility Workshop

Hands-on workshop on local AI visibility for India-based brands, at NMG Gurgaon.

Gurgaon, India

Dubai

VisiSummit Dubai

AI visibility and SEO leadership conversations, NMG Digital meet-up.

Dubai, UAE

nmglabs.in/events

Same evidence.
Every room.

Chiang Mai, Gurgaon, Dubai, Barcelona, Las Vegas and Chicago. The same agents and the same proof, shown to SEO, telecom, tech and e-commerce audiences, and to the founders who run consumer brands.

Chiang MaiGurgaonDubaiBarcelonaLas VegasChicago

Where we have been showing this · continued

Barcelona, Las Vegas, Dubai, Chicago.

[ 04 · PAST EVENTS ]

Barcelona

MWC Barcelona

NMG meet-up with the telecom, mobile and AI ecosystem.

Barcelona, Spain

Las Vegas

MWC Las Vegas

North American mobile and telecom leaders, NMG meet-up.

Las Vegas, USA

Dubai

GITEX Dubai

The Middle East's largest tech show, NMG meet-up.

Dubai, UAE

Chicago

IRCE Chicago

Hosted at Cloud Bar, 360 Chicago, with top e-commerce leaders.

Chicago, USA

Act one · The engine, not the pistons

29+ agents.
6 clusters.
One control plane.

What follows is the fleet as it runs today: the data it stands on, the agents in each cluster, how work moves between them, and where a human signs.

700+ runs per week~50 data endpoints4 human gates

Full business context. Every action is data-backed.

What the fleet stands on.

[ 05 · THE DATA LAYER ]

Your Google stack, connectedFirst-party · read on every run

Answer engines we measure daily1,400 prompts · every day

Community & social intelligenceWhere buyers actually talk

Enterprise data & your storefrontNamed by class, not by vendor

Third-party SEO data providers

Rankings · backlinks · volumes · SERPs · authority

Enterprise crawling software

Your store · rivals · publishers · live pages

Advanced competitor intelligence

Who is cited · who ranks · what they ship

Advanced community research

Real questions · objections · buyer language

Your storefront

Shopify · WordPress · headless · your feed

1.8sMedian decision latency, data in to action out

~50Live data endpoints, read every run

700+Agent runs per week, per brand

100%Of actions logged with the data behind them

The fleet, cluster by cluster

29+ AI agents for AEO · GEO · SEO.
Four human gates.

[ 06 · THE FLEET ]

Why a fleet, not a bigger team

No silos. One aligned system.

LIVE 00:00:00[ 07 · ORCHESTRATION ]

How it stays coherent

One shared business memory. Every agent reads the same catalogue, price tiers, brand contracts and voice rules before it acts.
Handoffs over Slack. Output of one agent is the input of the next. No re-briefing, no dropped intent, every message logged.
Conflicts resolved centrally. When two agents want the same page, the Orchestrator decides by revenue at risk.
Humans own clusters. A named person signs before anything publishes, sends or negotiates.

63

Runs scheduled today

14

Handoffs routed over Slack

<2s

Median handoff latency

"You can't work in a silo anymore. AI cross-validates signals; a gap in one facet lowers eligibility everywhere." Aleyda Solis (Orainti), VisiSummit Dubai 2026

Inside one agent · Technical SEO cluster

Every issue, ranked by revenue at risk.

[ 08 · AGENT 01 ]

Inside one agent · Content & Keywords cluster

Demand, caught while it is still rising.

[ 09 · AGENT 07 ]

Inside one agent · Off-page & Authority cluster

The links your rivals have and you do not.

[ 10 · AGENT 16 ]

Inside one agent · AEO / GEO cluster

How often each engine names you.

[ 11 · AGENT 18 ]

Inside one agent · AEO / GEO cluster

Every answer that names a rival, not you.

[ 12 · AGENT 19 ]

Inside one agent · Execution cluster · Human gate

Seven checks. A human. Seven checks.

[ 13 · AGENT 27 ]

Live · the fleet mid-shift, one client

29+ sessions. In parallel.

rkumar.in · cycle 341LIVE 00:00:00

Orchestration · the agents talk to each other. So can you.

One full cycle, agent to agent, over Slack.

LIVE 00:00:00[ 14 · ORCHESTRATION ]

NMG Fleet · R KumarR

Channels▾

#fleet-orchestration

#technical-seo

#content-ops3

#authority

#ai-visibility7

#publishing

#approvals1

#client-wins

Direct messages▾

CXContext Agent

AKAmman · Director

BHBhavik · Ops

PMPreeti · Shopify

MMMohit · NMG

#fleet-orchestration▾

34Pinned: gate rules · brand voice v3

Message #fleet-orchestration

41minDetection to live page

6minHuman time in the cycle

2Human gates cleared

7/7Engines citing the page

Orchestration · every channel, at the same time

Twelve conversations. One fleet.

LIVE 00:00:00

The persistent business context agent

It knows your store inside out.
So does every other agent.

LIVE 00:00:00[ 15 · CONTEXT ]

A dedicated background agent ingests your catalogue, feed, meeting transcripts, call recordings and documentation, and maintains persistent company memory. Every agent in the fleet reads it before acting. Anyone on your team can ask it, in Slack, in plain language.

Catalogue

5,863 SKUs across 92 brands, live from the Merchant Center feed. Price tiers, stock, new arrivals.

Commercial rules

Under-₹5,000 SKUs excluded from paid. Four brands are showroom-only by contract and must never be sold online.

Footprint

7 stores in Ahmedabad, one Shopify storefront, one Merchant Center, one Business Profile group.

Voice & claims

Expert, warm, no hype. Do-not-claim list active: authenticity guarantees exactly as worded by the brand.

Priorities

Hero brands: Ray-Ban, Gucci, Cartier, Tom Ford. Capture-gap brands flagged from demand research: Miu Miu, Saint Laurent, Maybach.

Last decisions

Q3 launch: Ray-Ban Meta range. Warranty line for every store page. Amman approves pricing language.

Context Agent · direct message

Message Context Agent

Governance · human in the loop

Full autonomy.
Total human oversight.

LIVE 00:00:00[ 16 · GOVERNANCE ]

/01

Technical leadTechnical SEO cluster

Every fix is diff-reviewed before it touches a production template, then approved to deploy.

/02

Managing editorContent & Keywords cluster

Adds brand voice, checks every fact and claim, signs off each draft before it can be published.

/03

Outreach strategistOff-page & Authority cluster

Approves prospect lists and pitch angles before a single email is drafted or sent.

/04

AI-search analystAEO / GEO cluster

Validates every gap finding and narrative correction against real AI answers.

/05

Account directorExecution cluster

Approves anything that leaves the building: every publish, every outbound email, every negotiated deal.

#approvals

The bundle rule

The agent never asks a vague question. It presents the complete asset: the draft, the schema, the links, the checks it passed and the queries it targets. You review the full context and approve in one tap, from your phone, in seconds. Every approval trains the fleet, so the gate shrinks as the months go on.

Search just had its biggest shift in 20 years

Your customer
stopped browsing.
They ask, and act
on the answer.

Discovery moved from a page of ten options to one conversational recommendation. For a brand that means the shortlist is written before the shopper ever sees your store. You are either inside that answer, or you do not exist for that buyer.

5to 15

Sub-queries AI runs for one question

~600

Pages read before one answer

0

Links your buyer clicks to compare

The buying journey, then and now

The shortlist is written
before they reach your store.

[ 17 · THE SHIFT ]

2019

How the playbook was written

01

"best sunglasses for round face"

One keyword, typed into Google.

02

Ten blue links

Your PDP, your blog, a marketplace, three listicles.

03

Six tabs open

The shopper compares, reads reviews, checks the price.

04

Adds to cart

You won because you ranked, and your page converted.

10brands on the shortlist
rank #1 and you are in

2026

How the same shopper buys today

01

"I have a round face and a ₹15k budget. Which sunglasses, and where do I buy authentic ones in Ahmedabad?"

One conversation, in ChatGPT, Perplexity or Google's AI Mode.

02

The engine fans out

Five to fifteen hidden searches. Six hundred pages read. Reviews, Reddit, marketplaces, your site, your rivals.

03

One recommendation

Two or three brands named, one store named, with a reason. No tabs.

04

"Buy it there"

The shopper acts on the answer. The store that was named gets the sale.

2 to 3brands on the shortlist
ranking #1 does not put you in

How an answer engine actually decides · consensus becomes the answer

One question becomes many.

[ 18 · THE MECHANIC ]

What this means for a brand

The engine asks about your category, your price band, authenticity, delivery and where to buy, whether or not you have a page for each.
It reads your rivals, marketplaces, Reddit threads and review sites in the same pass as your store.
It names the brands the web agrees on. A gap in one facet lowers your eligibility everywhere.

68.9%

Chance of appearing if you are named in the engine's own fan-out query

2.1%

If the engine only finds you later, in the pages it reads

Sources: Bastian Grimm (Peak Ace) on fan-out · Suganthan Mohanadasan, ChatGPT decides before it searches · Aleyda Solis (Orainti) on cross-validation

What works for brands

Five levers for AI visibility.
Each one already has a machine.

[ 19 · THE GIVE-BACK ]

/01 Get mentioned everywhere AI cross-references independent sources before it commits. The eyewear brand named on review sites, in communities and by publishers wins the answer. Being talked about beats being linked to once. Fleet: Brand Sentiment · Community Research · Digital PRAleyda Solis · Dan Petrovic · Cindy Krum

/02 Be everywhere, bet on no one The source mix shifts monthly. Establish your entity across editorial, reviews, marketplaces, forums and video, and make your own store the source of truth for price, specs and stock. Fleet: Mention Gap · Link Intersect · Broken LinkItamar Blauer · Aleyda Solis

/03 Own the whole topic Topical completeness is the strongest signal for Google and for LLM citations alike. Cover the category end to end: every brand, use case, budget and buyer question, not one hero post. Fleet: Content Gap · Brief Writer · Programmatic SEOMichał Suski (1M SERPs) · Aleyda Solis

/04 Structure it so a machine can lift it The unit AI cites is the extractable module: lists, tables, short factual paragraphs, schema, server-visible HTML. Retrieval cost is the new crawl budget. Fleet: Core Web Vitals & Schema · Site Audit · PublishingAleyda Solis · Michał Suski

/05 Freshness keeps you in the answer Citations rotate. The same prompt returns different brands over time. Refresh the exact pages AI keeps citing and keep feeding the engines your first-party data. Fleet: Citation Freshness · Declining Content · Citation AnalyticsItamar Blauer · Michał Suski

Why a team cannot pull these levers by hand

This is not a
strategy problem.
It is a throughput
problem.

5to 15

Sub-questions per buyer query

Bastian Grimm

6

Environments to be present in

Itamar Blauer

~600

Pages read per answer

Suganthan Mohanadasan

5x

Runs per query to see the variance

Michał Suski

Daily

The source mix and answer formats change

Every lever. Every platform. No day off.

What the fleet is doing right now, for one brand

One fleet. One shift. Nothing waits.

LIVE 00:00:00[ THE WORKLOAD ]

8Markets, each with its own strategy

9Product categories mapped

6Verticals on the same fleet

12Competitors watched daily

46Techniques running in parallel

57Content pieces in flight now

1,400Prompts run today, and counting

Markets · strategy per country5 engines each

INIndiaqueueing

AEUAEqueueing

SASaudi Arabiaqueueing

UKUnited Kingdomqueueing

USUnited Statesqueueing

SGSingaporequeueing

AUAustraliaqueueing

DEGermanyqueueing

Content in flight · research to live218 shipped this cycle

Competitors watchedpages · new today · AI share

Optical chain011,240+29%

Marketplace021,557+722%

DTC eyewear brand031,874+535%

Department store042,191+317%

Luxury boutique052,508+830%

Marketplace062,825+612%

Optical chain073,142+425%

DTC eyewear brand083,459+238%

Price aggregator093,776+720%

Brand flagship store104,093+533%

Lens retailer114,410+315%

Pharmacy chain124,727+828%

Product categories · briefs, drafts, liveEyewearSkincareNutritionApparelHome & livingJewellery

Sunglasses

Briefs6

Drafts3

Live11

Eyeglasses

Briefs11

Drafts10

Live20

Contact lenses

Briefs16

Drafts6

Live29

Kids eyewear

Briefs7

Drafts13

Live38

Sports eyewear

Briefs12

Drafts9

Live47

Luxury frames

Briefs17

Drafts5

Live16

Smart glasses

Briefs8

Drafts12

Live25

Accessories

Briefs13

Drafts8

Live34

Gifting

Briefs18

Drafts4

Live43

Sessions by source · todaylive

Google48,210

Gemini & AI Overviews7,410

ChatGPT6,120

Perplexity4,880

Reddit & communities2,210

Copilot1,930

Meta AI1,120

Grok640

To do this by hand: 40+ specialists, three shifts, no sleep, no drift.The fleet: 29+ agents, one control plane, a human at the gates.

AEO, GEO and SEO playbooks, all running at once

46 techniques. 8 markets. Every cell, every day.

LIVE 00:00:00[ THE TECHNIQUE MATRIX ]

Technique × marketINAESAUKUSSGAUDE

AEO · answer engine optimisation15 techniques

Question-first headers

Answer blocks, 40 to 60 words

FAQ schema

HowTo schema

Product and Offer schema

Comparison tables

Definition blocks

TL;DR and speakable modules

People-also-ask coverage

Featured-snippet reclaim

Entity disambiguation

Price and availability facts

Store and local answers

Review and rating markup

Fact refresh cadence

GEO · generative engine optimisation15 techniques

Prompt fan-out coverage

Citation-gap closing

Consensus seeding, third-party

Brand-to-topic association

Source diversity, six environments

Community presence

Review-site presence

Marketplace listing hygiene

Freshness re-crawl triggers

Sentiment correction

Extractable modules

Original data and statistics

Author and expertise signals

Server-visible HTML

AI-bot access and rate rules

SEO and content16 techniques

Topical map

Programmatic pages

Content briefs

Draft and rewrite

Internal linking

Cannibalization fixes

Canonicals and hreflang

Core Web Vitals

Indexation repair

Article and LocalBusiness schema

Digital PR and linkbait

Link-intersect outreach

Broken-link reclaim

Anchor hygiene

Declining-page refresh

Localised price and currency pages

RunningDone todayWaiting on a humanScheduled368 workstreams · 0 finished since you opened this slide

AEODirect answers and snippets0

GEOCitations inside AI answers0

SEORankings, content, authority0

The same matrix by hand46 × 8 = 368workstreams, each re-checked daily, in three languages of evidence: rankings, answers, citations. A team does one row at a time. The fleet does the grid.

Act two · What it actually produces

One brand.
One category.
One fleet.

R Kumar Opticians, Ahmedabad. Luxury multi-brand eyewear, 92 brands, seven stores, one Shopify storefront. The fleet runs unattended, except at the gates.

rkumar.inAhmedabad · IndiaLive client

Case · R Kumar Opticians · the starting line

Buyers moved to AI answers.
R Kumar was not in them.

[ 20 · THE STARTING LINE ]

Luxury eyewear · online + 7 stores · Shopify

R Kumar
Opticiansrkumar.in · Ahmedabad, India · authorised retailer for Ray-Ban, Gucci, Cartier, Prada, Tom Ford, Oakley and 86 more

92Brands

5,863SKUs in feed

7Stores

The problem: the category's discovery was moving from Google results to AI answers. Shoppers asked ChatGPT, Perplexity and Gemini where to buy authentic luxury eyewear in India and got marketplaces and rivals. R Kumar was not named once.

Where the category's buyers ask: Google results vs AI platforms

Google resultsAI platforms

Case · results

Category dominance inside AI answers.

[ 21 · RESULTS ]

6%

Share of category AI answers naming R Kumar

From 6% before the fleet

0%

Gap queries closed

Of 390 where rivals were named and R Kumar was not

+0%

Sessions from answer engines

ChatGPT, Perplexity, Gemini, Copilot, Meta AI, Grok referrals

+0

Keywords into the top 3

Google, India, brand and category terms

+0%

Assisted revenue

Sessions arriving from AI answers, and converting

Category AI citations, measurement by measurement

R KumarBest rival

Share of answers, by engine

BeforeWith the fleet

R Kumar Opticians · live client · every page, link and citation logged with the data behind it.

Case · the entire human footprint

What the fleet did.
What a human did.

[ 22 · THE FOOTPRINT ]

The fleet, unattended

Mined 1,400 prompts across seven engines, every day, and re-measured weekly.
Found 390 gap queries naming rivals or marketplaces and never R Kumar.
Shipped answer-shaped content against the top 218, by demand, through the seven-check gate.
Cleared 880 canonicals, re-indexed 214 pages, fixed PDP speed on six templates.
Earned 64 placements and mentions; verified every link live and do-follow.
Rewrote whatever slipped. Corrected two brand narratives across engines.

A human, at the gates

Approved the topic queue once a week. Twenty minutes.
Cleared the publish gate. Nothing went live unapproved.
Signed off claims and pricing language, and the warranty line.
Approved prospect lists before any pitch was sent. Escalated one fee above cap.

20min

Per week of client time

5

Named approvers, one per cluster

100%

Of decisions logged with their data

Claim your free AI visibility audit

The future of
search is autonomous.
Your move.

Give us your domain at the NMG booth. Watch the whole fleet work on your store on a live dashboard: SEO, AEO and GEO, with the data behind every decision.

Webnmgdigital.com

Emailhello@nmgdigital.com

Scan · free AI visibility audit

→ · Space · Enter · PgDn	Next slide
← · Backspace · PgUp	Previous slide
Click right / left edge	Next / previous
Swipe	Next / previous on touch screens
Home · End	First · last slide
F	Toggle fullscreen (do this on the TV)
N	Toggle speaker notes
A · AUTO button	Auto mode: advance every 10 s, loop at the end (?auto=30 in the URL sets 30 s and starts on)
#12 in the URL	Jump straight to slide 12
? · H · Esc	Show / hide this help